TARGUSinfo 2nd Annual Lead Quality Summit 2007 in Las Vegas, NV

  • By Sean Fenlon on September 24, 2007 in

    Industry Leaders (Lead Sellers AND Lead Buyers) Gather to Discuss Ways to Increase the Value and Effectiveness of Internet Leads The leaders in the Internet Leads movement gathered in Vegas last week at The Palms. I attended the event along with our CTO Syed Zaidi, and our SVP Brian Ocheltree. Ironically, we found ourselves on […]

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What is Lead Generation?… What is a lead?

  • By Sean Fenlon on in

    After attending the TARGUSinfo Lead Quality Summit, the thing that surprised me the most was that even professionals in the lead generation ecosystem continue to speak different languages to one another. Not just industry-specific language, but also language core to lead generation as a concept. What I realize is that those involved with leads and […]

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Google & DoublePositive — Fellow Contrarians

  • By Sean Fenlon on August 19, 2007 in

    I grokked a good bit about the mortgage industry in the most recent edition of PositiveWire. As a follow-on, think to yourself about the industries that have been reported the most for their fall from grace lately. Here’s what most would probably guess as of August 2007: Mortgage Newspapers Music I have to scratch the […]

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VoiceStar Sold to Marchex for $28 Million

  • By Sean Fenlon on August 14, 2007 in

    No sooner had I completed my weekend post explaining Voice Traffic did I read the email announcement of the sale — VoiceStar Sold to Marchex for $28 Million. WOW! Congratulations to CEO Ari Jacoby (who several people at DoublePositive know personally) and the rest of the VoiceStar team on the sale. While very different businesses, […]

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Voice Traffic

  • By Sean Fenlon on August 13, 2007 in

    In the last edition of PositiveWire, I used the term “Voice Traffic” several times. It prompted many questions, and most of the questions had the same theme in common – what is “Voice Traffic?” I am certain we can all understand what a live human voice is, but what exactly is the meaning of the […]

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