How Online Advertising, Mortgage Leads, and Coffee Beans are ALL Related

  • By Sean Fenlon on June 9, 2007 in

    Coffee stories are probably best-understood by lay folks throughout the world (although the same story could be told about both other options mentioned in the subject line, with only a slight change to “language” – see end of post). So, here is the blog post in the language of Coffee Beans… As coffee-drinking consumers we […]

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Ad:tech San Francisco 2007

  • By Sean Fenlon on April 28, 2007 in

    I returned home earlier this week from Ad:tech San Francisco 2007. It was a great tradeshow with great energy. Some tend to evaluate tradeshows on the personas and speakers appearing at the event. I personally tend to evaluate tradeshows at the exhibitor levels. The exhibition floors of most tradeshows often remind me of Malls – […]

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It is Better to be LUCKY than it is to be GOOD – Are You Feeling Lucky?

  • By Sean Fenlon on April 20, 2007 in

    I feel lucky when someone shares with me a computer shortcut that genuinely saves me significant amounts of time each day. I would like to share with everyone my #1 time-saving trick… Here are the steps: Open your IE browser Select Tools | Internet Options Change default home page to www.google.com Begin enjoying mouse-less web […]

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The Google Private Equity Fund – Why the Google Acquisition of DoubleClick Will Probably “Work,” But is a Mismatch

  • By Sean Fenlon on April 15, 2007 in

    Headlines read… http://news.google.com/news?hl=en&ned=us&q=doubleclick+google&ie=UTF-8&scoring=d Google to buy DoubleClick for $3.1 billion in cash Google Pays Exorbitant $3.1 Billion For a $100 – $150 Million DoubleClick Google Buys DoubleClick, Leaves Microsoft Way Behind Google-DoubleClick: Get ready for the fallout Google’s Biggest Acquisition: DoubleClick, for $3.1 Billion — Almost DOUBLE the YouTube deal Ad firm DoubleClick fetches $3.1 […]

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Why all Lead-buying industries/verticals (not just mortgage) need to embrace semi-exclusivity

  • By Sean Fenlon on April 14, 2007 in

    As the 600lb. gorilla in the mortgage leads space, Lending Tree essentially forced the issue down the throats of the mortgage industry back in 1998 with “When Banks Compete, You Win,” and all the other players (including iLeads, GetSmart, TheLoanPage.com, eLeadz, LowerMyBills, etc.) fell right in line. In other words, the lead-generation companies were in […]

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