Blog · page 12
Thoughts on National Loan Officer Licensing…
While I have my own opinion (of course), I would like to read the comments from others associated with mortgage loan originations on the topic of…
The Fatal Flaw of GrandCentral (just acquired by Google)
www.grandcentral.com (acquired by Google for reportedly $50M) I’ll go on record and emphatically agree that GrandCentral is a brilliant idea,…
Online Performance-based Marketing Overview – Part I
The year was 1995 and a new technology startup called Netscape had a wildly successful IPO. Their product, of course, was the first widely adopted web…
Nextag Sold to Private Equity Firm for $1.2 Billion
What is cool about being a weekend blogger is getting the scoop on 2 days out of the 7-day work week (~30% — not bad). Last time a hot news item hit…
How Online Advertising, Mortgage Leads, and Coffee Beans are ALL Related
Coffee stories are probably best-understood by lay folks throughout the world (although the same story could be told about both other options mentioned…
Ad:tech San Francisco 2007
I returned home earlier this week from Ad:tech San Francisco 2007. It was a great tradeshow with great energy. Some tend to evaluate tradeshows on the…
It is Better to be LUCKY than it is to be GOOD – Are You Feeling Lucky?
I feel lucky when someone shares with me a computer shortcut that genuinely saves me significant amounts of time each day. I would like to share with…
The Google Private Equity Fund – Why the Google Acquisition of DoubleClick Will Probably “Work,” But is a Mismatch
Headlines read… Google to buy DoubleClick for $3.1 billion in cash Google Pays Exorbitant $3.1 Billion For a $100 – $150 Million DoubleClick Google…
Why all Lead-buying industries/verticals (not just mortgage) need to embrace semi-exclusivity
As the 600lb. gorilla in the mortgage leads space, Lending Tree essentially forced the issue down the throats of the mortgage industry back in 1998…
The Sub-prime Mortgage Market — CNN Open House w/ Gerri Willis
Frankly, there has been a lot of bad press and mis-information strewn about with regards the market collapse of several publicly-trade sub-prime…