By Sean Fenlon on July 31, 2008 in
A Lead Buyer’s Perspective: Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective. Part I – What is Lead Scoring “Lead Scoring” is perhaps the […]
By Sean Fenlon on May 26, 2008 in
I’m writing this because I have cracked the code. I know the formula that needs to be applied to measure the total effectiveness of any lead supply channel: Quality Quantity Cost These are three absolute pillars of the leads industry and when each is quantified individually, they collectively represent the true and total value of […]
By Sean Fenlon on May 5, 2008 in
This may go down as one of the biggest blunders in the Internet economy. Yahoo rejected Microsoft’s (increased) offer. Microsoft pulled the deal. There are no more negotiations. I am curious, however, why none of the rumored proxy bid fight? I guess the play is to go even longer on GOOG. <sigh> The one hyplerlink […]
By Sean Fenlon on April 25, 2008 in
This is very Strange. DoublePositive is just shy of four years old. Always a stellar track record with the Better Business Bureau, customers, partners, and everyone in between. The Ripoff Report site and the site’s practices are controversial up and beyond any one individual report, but you should make your own decision: http://en.wikipedia.org/wiki/Ripoff_Report Nonetheless, in […]
By Sean Fenlon on April 5, 2008 in
LeadsCon Blog Coverage Table of Contents: LeadsCon Highlights LeadsCon Highlights — Day 1 — Wednesday, April 2 LeadsCon Highlights — Day 2 — Thursday, April 3 LeadsCon Highlights — Day 3 — Friday, April 4 Final Thoughts – LeadsCon 2008 (below) Other Blog Coverage of LeadsCon __________________________________________________ We all owe Jay Weintraub a ton of […]
