By Sean Fenlon on October 7, 2008 in
Bravo!!! Bravo Baltimore! Bravo Baltimore, again… Bravo to a Baltimore-based Business, AGAIN… Under Armour Advertising.com DoublePositive Bill Me Later Bravo CEO Gary Marino. You rock. You rock like Scott Ferber and Kevin Plank. Good Baltimore-based company, guys. Thanks again. :-) SPF
By Sean Fenlon on August 25, 2008 in
I witnessed history, again. This time, I saw the USA win the gold medal in men’s basketball. I had to stay up til 4am EST to do so! :-S Great win, guys. Seriously. A gold medal win is a gold medal win. That said, it’s back to practice on Monday morning for London in 2012. […]
By Sean Fenlon on August 16, 2008 in
I witnessed history moments ago. Google is just now trying to catch up with the timing of it all. Michael Phelps is just another in a long line of Baltimore-based Performance-driven Brands: Michael Phelps Cal Ripken Under Armour Advertising.com DoublePositive Bravo, Mike. Baltimore is now expecting you to come out of the tunnel on the […]
By Sean Fenlon on July 31, 2008 in
A Lead Buyer’s Perspective: Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective. Part I – What is Lead Scoring “Lead Scoring” is perhaps the […]
By Sean Fenlon on May 26, 2008 in
I’m writing this because I have cracked the code. I know the formula that needs to be applied to measure the total effectiveness of any lead supply channel: Quality Quantity Cost These are three absolute pillars of the leads industry and when each is quantified individually, they collectively represent the true and total value of […]
