By Sean Fenlon on April 2, 2008 in
I’ve been in the lead generation ecosystem for a long time. To put that statement into perspective, my previous company, TheLoanPage.com, was launched back in 1997, and I have been trying to drive Internet consumer traffic to online forms essentially since the Netscape IPO. The three companies I saw establish the biggest beachhead in the […]
By Sean Fenlon on in
Private Equity Week reported this past week that LeadPoint has successfully completed its 5th round of funding. Below is the report from PE Week: LeadPoint Inc., a Los Angeles-based online leads exchange marketplace, has raised $6 million in Series E funding, according to a regulatory filing. Backers include Redpoint Ventures, Estalea LP and Breakwater Ventures. […]
By Sean Fenlon on in
I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world. Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance. This is two-dimensional thinking. Acquisition Cost is determined […]
By Sean Fenlon on February 28, 2008 in
There has been a lot of buzz in the Baltimore Tech community for the past few months as rumors circulated about Scott Ferber and his new endeavor (that was operating in stealth mode). The rumors ended this week with the official announcement of the first institutional round of funding for TidalTV. I have been a […]
